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What is NOT a Sprint Review

Methodology

What is NOT a Sprint Review

Mauricio Peixoto June 10, 2025

Sprint Reviews can feel tricky. Teams often confuse them with status meetings, retrospectives, or technical demos, causing frustration for developers and confusion for stakeholders. But a proper Sprint Review is much simpler and far more powerful.

First Things First: What a Sprint Review is NOT

Let's clear up some common misconceptions:

  • It's NOT a status update meeting. Sprint Reviews aren't for discussing who did what or why certain tasks are incomplete.
  • It's NOT a retrospective or planning session. Retrospectives focus on improving team processes, while planning sessions look ahead.
  • It's NOT a deep technical presentation. Reviews aren't intended to dive deeply into technical details or show every line of code.

What a Sprint Review Actually IS

A Sprint Review is about demonstrating value — real, tangible value that users or customers can recognize and appreciate. The keyword here is "demonstrate": it's about showcasing the actual product increment built during the sprint.

In short, a Sprint Review should:

  • Clearly show completed work
  • Gather feedback from stakeholders
  • Validate that the increment aligns with the users' expectations and business needs

Demonstrating Value Through the User's Eyes

To show real value in your Sprint Reviews, always tell a story from your user's perspective. Stakeholders don't just want to see tasks completed; they want to see why those tasks matter to real people.

Show Real User Journeys

Don't just present isolated features or stories as separate tasks. Instead, walk stakeholders through a realistic scenario or workflow. For example:

  • "A new customer logs into our platform for the first time, and now they see a helpful onboarding tutorial we built this sprint."
  • "Imagine you're a nurse using our app during a busy shift. Here's how the new notification system saves you crucial time."

Highlight Concrete Benefits

Instead of saying, "We finished the notification feature," say, "Nurses now instantly know when medication is ready, reducing waiting times and stress."

Should Clients Participate?

Absolutely! Having clients in the Sprint Review significantly boosts transparency and trust. They get to see incremental improvements firsthand, which encourages valuable real-time feedback.

Keep Reviews Simple and Valuable

Effective Sprint Reviews are short, engaging, and outcome-focused. If stakeholders leave understanding exactly how the sprint helped users and improved the product, congratulations — you nailed it!

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